Thursday, 30 September 2010

Questionnaire.


Questionnaire.

I have created this questionnaire to help me find out what ages group I will be aiming my newspaper at. I handed my questionnaire out to 20 people of different ages. I asked what kind of newspaper they like and which is their most preferred section in it.

Questionnaire Results.



As you can see I have asked 20 people their age group most of the people I have asked were 18 - 25 years. There were 5 people who were 26 - 35 which is also another age group I will be aiming it, so far these results do not show me the information i need to no to base my newsp
aper on until I no the kind of newspaper articles they like to read.






I have learnt through my questionnaire results that 14 people prefer to read Tabloids then Local Newspapers. These types of papers tend to have more entertainment, stories of interest and gossip columns. The language used in these newspapers is less formal and is easily readable. Discovering this information will help as I will now involve more tabloids into
my local newspaper.




As you can see by this pie chart form the questionnaire a lot of people like to read about entertainment in newspapers. The other most popular section of a newspaper is the Local News which is essential to have. The least most interested area are the adverts. By including more entertainment may encourage a younger audience to read the newspaper.





By looking at these results I can say that the majority of people would prepared to spend roughly 30p - £1.00 on a newspaper. I will be taking this into account for my newspaper.










Wednesday, 29 September 2010

Poster Research.


Poster Research.


Newspapers create posters to advertise. In my research i have found that not all newspapers advertise using posters, some use radio advertisement and online advertisement. As I was researching I found out that The Sun and Irish Sun t
ogether sold 3,009,987 copies a day in August 2010.




This poster for the newspaper The Sun focuses most on the price of the newspaper more than the stories or headlines. The colour of the posters works well as the colours are mostly white which makes the logo stand out a lot more. This poster it suitable for anyone as it is easy to read and is not aimed at any particular gender.
This poster also shows exactly what you are getting when you buy this newspaper as it has printed what topics are in it and what you expect when you get it.
By reading the list it shows that this newspaper is grea
t for any audience as it has celeb style , Politics and super savers.


The Guardian is defiantly not as successful as The Sun as they sell 284, 514 copies a day according to the latest Audit Bureau of Circulation figures.

The Guardian posters attracts me right away as they have used bright bold colours against a white background which really stands out. This poster is like the Sun's as the colours are against a white background, like that poster this one is not aimed at any specific gender.
The Guardian logo does not stand out as much as the other colours take over the page, but the logo is clever as it also shows that they have a website.
The text on the poster states : ' When your owned by no one, no one controls what you say. Your free to say whatever needs to be said. Inconvenient to some. Great for the rest of us.' By reading this it gives sense of power to it and the quote shows that the Newspaper lets readers have freedom and their own opinion.




This Metro newspaper poster has a sense of humour about it. The quote at the bottom of the posters says : 'Made for morning brain'. This newspaper is a free paper which is distributed at train stations when people are going to work early in the mornings. The image is of a man who has done his shirt buttons up wrong which is trying to indicate he is tired from getting up in the morning and that he needs to read Metro.








Analysing Newspapers.



Analysing Newspapers.

All of the newspapers I will be analysing will contain normal topics such as Political events, crime, business, entertainment, the society and sports. I will be analysing both local newspapers and non local newspapers.



The Sun.

This newspaper is not a local newspaper. This newspaper is sold all over England. The Sun newspaper always uses bright bold colour that attract you straight away. Their Logo is also their name. The white font on top of the red background really makes it stand out when on the shelf at a shop. The Sun always have a very bold front page headline and picture which automatically draws you to it. The white font infront of the black background makes it stand out. The menu down the side of the papers front page shows another story. there is also a competition shown in the left bottom corner of the menu which means it is inside.





Kent Messenger.

As you can see the Kent messenger is a lot different from the Sun. The layout is also different as the menu is on the right side and shows there is a lot more inside the newspaper than the Sun as it has small information boxes. The main headline is also not as bold and eye catching. There is also more text and adverts on the front page.
The colours used on the front page are bright and there are many used which attract readers. The Kent Messenger logo is very basic using the primary colours black and yellow. The logo is very simple its self as it only has a KM and a white horse in it.
This newspaper is a local newspaper for people who live in Kent. The articles in this newspaper focus on the local news and highlights happening in the local area.



Metro.

This newspaper is made for people to read when commuting to a from London. This paper is free and can be picked up at train stations. The main topics in this newspaper are South east weather, news from all over the world, travel , sports , politics from the capital, London.
This news paper had a bold Masthead. The layout is very simple and basic. The photo takes up most of the front page which makes you focus on that the most. The menu on the left side also give information about whats inside such as , best places to eat out etc.





Layout Features of A Newspaper


.

Here I have labelled the specific parts of the layout of a newspaper which most or every news paper has to have on the front page.


Logo - The Companies picture.



Masthead - The masthead is the title of the newspaper.

Headline - A headline tells us what the article is about.

Menu - The list of contents inside the paper.

Website - The newspapers website made for people to visit and read stories online.

Jumpline - A jumpline tells us where to find the rest of the story.

Caption - A caption gives us more information about a photo eg. who is in it and when.

Photo - Some stories are accompanied by a photo to attract readers and to give more information.

Article - Information in newspapers is written in articles - the lead story on the front of the paper is usually called a Splash.