Wednesday 29 September 2010

Poster Research.


Poster Research.


Newspapers create posters to advertise. In my research i have found that not all newspapers advertise using posters, some use radio advertisement and online advertisement. As I was researching I found out that The Sun and Irish Sun t
ogether sold 3,009,987 copies a day in August 2010.




This poster for the newspaper The Sun focuses most on the price of the newspaper more than the stories or headlines. The colour of the posters works well as the colours are mostly white which makes the logo stand out a lot more. This poster it suitable for anyone as it is easy to read and is not aimed at any particular gender.
This poster also shows exactly what you are getting when you buy this newspaper as it has printed what topics are in it and what you expect when you get it.
By reading the list it shows that this newspaper is grea
t for any audience as it has celeb style , Politics and super savers.


The Guardian is defiantly not as successful as The Sun as they sell 284, 514 copies a day according to the latest Audit Bureau of Circulation figures.

The Guardian posters attracts me right away as they have used bright bold colours against a white background which really stands out. This poster is like the Sun's as the colours are against a white background, like that poster this one is not aimed at any specific gender.
The Guardian logo does not stand out as much as the other colours take over the page, but the logo is clever as it also shows that they have a website.
The text on the poster states : ' When your owned by no one, no one controls what you say. Your free to say whatever needs to be said. Inconvenient to some. Great for the rest of us.' By reading this it gives sense of power to it and the quote shows that the Newspaper lets readers have freedom and their own opinion.




This Metro newspaper poster has a sense of humour about it. The quote at the bottom of the posters says : 'Made for morning brain'. This newspaper is a free paper which is distributed at train stations when people are going to work early in the mornings. The image is of a man who has done his shirt buttons up wrong which is trying to indicate he is tired from getting up in the morning and that he needs to read Metro.








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